USC Delta Omicron Zeta's fall recruitment theme was "Dozers," a play on DOZers and a dreamy nighttime aesthetic. In discussing the theme, we considered classic cartoons and children's books that were nostalgic to us. We found that bears showed up in these a lot, whether it be through shows like "We Bare Bears" or real life Teddy Bears. The bear idea felt like it fit very well for our theme, so I used that in our sketches.
Model shot of the shirt.
Alternative drafts
Initial sketches